Catchy E-Mail Subject Lines: A “secret” of E-Mail marketing success…

One of the most important aspects of any widespread e-mail communication is not only the “From” line, but also the “Subject” line.

We’ve pasted some examples of some catchy or enticing subject lines below.  While we can’t take credit for actually coming up with some of these subject lines, these give some good examples of some of the more interesting ones we’ve come across.  Enjoy!:

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“Need more clients but don’t know where to start?”

“Please don’t forward this”

“For you”

“Something you’ll like :)”

“Total anticipation… or panic…”

“Good news ;-)”

“Are you with us?”

“Today’s Call”

“<your name here> VIP invitation”

“For <your name here>”

“Can I ask a quick favor?”

“Last chance…”

“Be Honest…”

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HOA Saves $1-$2K Per MONTH over Verizon…

One of the more interesting and potentially beneficial services that RiteTech offers to prospective and current clients, is a Complimentary Telecommunications Expense review.

Here’s how it works:

A qualifying organization has a brief conversation with one of our staff members about their current set-up in terms of telecommunications, Internet provider, etc..  Typically, within a few minutes by phone by our staff asking a few simple questions, we are able to identify whether or not that organization may benefit from a more in depth, complimentary telecommunications expense review.

Our review does not cost anything for qualifying organizations.  Typically, a complimentary on-site survey and initial in-person consultation, is also included in the review.  After this occurs, RiteTech is able to provide an optional, competitive telecommunications expense proposal, which can often yield significant savings and price protections over the life of the telecommunications contract (typically 3 years).

Unlike other firms – with our deep experience with the property management and HOA industries – we are cognizant of some of the industry-specific questions or concerns regarding specialized devices, such as elevator phones, door entry phones, fire/alarm panels, and other similar devices that may require special handling.  We work carefully and diligently to help ensure that our clients have a positive and superior customer experience with our staff, as well as our telecommunications carrier/partners.

To provide some real-life examples just from this month alone (August 2013), we are working with completing the analysis of two different larger buildings who each have 20-40 Verizon phone lines.  In one case, the one HOA or building is spending approximately $2200 per month on Verizon Bills; we’re able to get that down to about $700-$900 Monthly.  In another case, they are spending closer to $1400-$1500 monthly, and we’re able to get it down closer to $600-$700.

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“50 Shades of Pay Grades”: a.k.a. “The Organization Who Shared Too Much…”

“50 Shades of Pay Grades”: a.k.a. “The Organization Who Shared Too Much…”

Disclaimer:  The following is a true story based on actual events which took place in the Washington, DC-area.  The names of the actual organizations and/or individuals involved have been changed or redacted.  None of the persons or organizations involved are current (or prior) clients or partners of RiteTech LLC or ModernHOA.com:

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The Internet and Web-related technologies have certainly brought with them a great deal of interesting capabilities.   However, as well quoted from the movie Spiderman:  “With great power, comes great responsibility”.

This brings us to the topic of what types of information or documents can (or SHOULD) be published on Internet-accessible web sites, versus those that should not.  In the HOA-centric community, the default tendency or inclination from homeowners or residents might be to simply “publish & share everything” – but, there are some serious potential downsides to that approach, particularly if care is not taken regarding how to properly organize, secure, or evaluate certain documents.  And when mistakes happen, they can have bizarre and long-lasting consequences.  And with that, here’s one of our favorite Web-based “War Stories”:

There was an organization in the Washington, DC that employed several direct staff members (as well as contractors).  They had a shared document system that was essentially fairly freely accessible.  One day, one of their staff published a document on their web site which, perhaps, maybe not have been published or shared at all – but, I’ll let those reading this post decide that, after hearing more about it:

The document appeared to list individual staff positions’ hourly pay rates and other compensation-related information that was not supposed to be public knowledge (even within the organization). It took several days until the appropriate supervisory staff was alerted that this document had been inappropriately uploaded or shared-out by a staff member, and that corrective action was taken. Why did it take so long for management to be alerted?

Well, as it turns out, this document ended up becoming the organization’s favorite internal “naughty little secret”, and the subject of that organization’s intense water-cooler gossip for days. Staff was secretly making various remarks to each-other such as, “I can’t believe that so-and-so’s position makes $$$, but this other person doesn’t, etc., etc.”. It was almost as it was the latest naughty adult romance novel that had been smuggled into the junior high school library, and every student was itching to get their hands on it before the teachers or the parents found out about it, and snatched it away.

How did that “50 Shades of Pay-Grades” story ultimately end?… The answer – is that it ends with a bit of a “surprise” or “twist” ending… and probably not in the way that you’ll expect!   Check back in a few days, or subscribe to receive Blog Updates, to find out…